Fnaire and H-Kayne brought rap home, breaking all boundaries.

Underground rap had been steadily growing in Morocco, with rappers often using their music to criticize the system and address social issues. However, after the 2003 terrorist attacks, Fnaire and H-Kayne broke all boundaries by introducing a more traditional approach to rap, blending it with Moroccan heritage. Their music incorporated traditional instruments and simpler, more accessible lyrics, which appealed to a broader audience.
Tracks like Fnaire’s “Matkich Bladi” and H-Kayne’s “Issawa Style” were huge hits, receiving widespread radio and TV airplay. This more traditional and patriotic style brought rap home, making it part of everyday life in Morocco. It marked a shift as rap expanded beyond the underground, becoming a celebrated part of the nation’s music scene, embraced by both older and younger generations.