The First TV Ad Featuring Moroccan Rappers

This marked a significant milestone in Moroccan rap history, as few would have imagined that rap could be featured in a Moroccan advertisement. The initiative was driven by the rappers themselves, rather than the brand, showcasing their influence and creativity. Itissalat Al Maghrib made the bold decision to promote MobiSud which allowed customers to call Morocco, Algeria, and Tunisia at the same rates as domestic calls
To promote this innovative service, Itissalat Al Maghrib took the bold step of using Moroccan rap in its marketing campaign. They enlisted some of Morocco’s top rappers Bigg, H-Kayne, Steph Ragaman, Masta Flow (voice-over) and the singer Khansaa Batma to create the ad, a first for the country. In addition, they turned to Funcky Noise, led by DJ Key Khalid Douache, for video production, further elevating the campaign.